About Aura

What is Aura?

The new loyalty programme from Alshaya Group (‘Alshaya’) designed for you and your lifestyle.

As a member of Aura, you can collect points every time you spend with participating brands instore and online. These points can be redeemed for products, rewards and experiences.

With three membership tiers in the programme (Hello, Star and VIP), the more you spend the more benefits you unlock; and with so many participating brands you can earn points in a range of ways.

Why should I join Aura?

Aura’s range of benefits and offers is designed to be as individual as you are. It is tailored to your needs, rewarding you for spending in the places you love and bringing you exclusive access to experiences from an unrivalled collection of international brands.

What happened to Privileges Club?

Privileges Club has closed and has been replaced by Aura.

What if I was a Privileges Club member?

As a previous Privileges Club member, we would love you to join Aura. Please see below about how to join.

Who can join Aura?

Aura is available to the general public; anyone over the age of 18 living in Qatar, Kuwait, UAE, KSA, and Bahrain can join the programme. Membership is free.

How can I join Aura?

The best way to experience Aura is via the Aura MENA app, providing all the information you need at your fingertips - including your points balance, offers, news and rewards.

You can download the Aura MENA app via the App Store or Google Play store or visit www.aura-mena.com. to join the programme.

Need help? Visit any of our participating brand stores and our store colleagues will be happy to help you.

Aura is now cardless and therefore, new members enrolling to Aura will not receive a physical card.

When you join, you will be asked:

• To provide some basic personal information in accordance with our Aura Privacy Policy

• To accept the Aura Terms and Conditions and Aura Privacy Policy

I have created a duplicate profile during full enrolment. How can I continue using Aura?

You can contact customer service to help with linking the two profiles and continue with one active account.

I was a Privileges Club member; will I be enrolled into Aura automatically?

You will have to choose to join Aura by downloading the Aura MENA app via the App Store or Google Play store.

In which countries is Aura available?

Aura is currently available in Qatar, Kuwait, UAE, KSA and Bahrain.

Can I use my AURA MENA app or card in other countries besides my country of registration?

Currently, Aura is available in Qatar, Kuwait, UAE, Bahrain and KSA. As more countries launch Aura, you will be able to use the app and card in multiple destinations.

How can I download the AURA MENA App?

You can download the app via the App store or Google Play Store.

Can I join or log in with my social media account (Facebook, Google & Apple account)?

Yes, if you are an Android user, you can join or log in with your social media account.

If you are an iOS user, you can join the programme with your mobile number or email address. As an existing member, if you have previously enrolled using your social media account, please log in with your social media email address used to register into Aura. If you face difficulties logging in, kindly reset your password to access your account.

What is the Aura Digital card?

Aura is now cardless and we encourage all the members to experience Aura at its best with the Aura MENA app, where members will be able to view and edit their membership details as well as redeem their points.

The Aura card is simple to use and contains your Aura unique user number. Use this number to view and edit your membership information on www.aura-mena.com.

What brands are included in Aura?

Most of the brands operated by Alshaya are included in the programme. For a full list of our participating brands and their locations, visit our brands page on the Aura MENA app or on www.aura-mena.com.

Where can I find my favourite brands?

You can find more brand information on the app and website, including the location of your favourite brand stores using the handy store locator.

Discover our brands’ online stores, and links to brands social media in the brand section on the app and portal.

How and where can I collect points with Aura?

You can collect points at participating stores operated by Alshaya. To collect instore, just present your digital card in the Aura MENA app, your physical card, or provide your mobile number. You can only collect points once you become a member of Aura; any previous transactions in Alshaya stores are not eligible for Points.

You can also collect points on many of our participating online websites by linking your Aura membership. Look out for the Aura logo.

How are points in Aura calculated?

Points are calculated based on eligible spend in any of the participating brand stores in the Aura programme. Points are available on full price and discounted items.

Some items aren’t eligible for points collection in the programme; this includes all purchases in Starbucks, TEKZONE, and certain other exclusions including Alshaya Gift cards and medicinal products in Boots.

For every QAR 1 spent, you will earn 1 point.

For every KWD 1 spent, you will earn 10 points.

For every BHD 1 spent, you will earn 10 points.

For every AED 1 spent, you will earn 1 point.

For every SAR 1 spent, you will earn 1 point.

No partial points are awarded.

How long will my points last?

Points earned on your purchases are valid for 12 months from the date they are earned. Any bonus points earned are valid for 3 months from the date they are earned.

Your points will expire at midnight on the last day of the relevant month.

You will receive a monthly statement including a reminder on points that will expire at end of that month, giving you plenty of notice to treat yourself to that special something. Please ensure your personal details and communication preferences are turned on and up to date to receive the messages.

I have made a purchase without linking my Aura app / card or registered mobile number. Can I earn the points later?

If, for any reason, you were not able to link your transaction to Aura in Alshaya stores or participating Ecommerce websites, please contact customer support within 30 days from the transaction date.

Offer/ Bonus points cannot be claimed retrospectively.

Points cannot be claimed for transactions carried out before joining Aura.

How are points in Aura calculated?

To redeem points, you must be a fully enrolled member of Aura.

To redeem points in our stores, you should present the digital card in the Aura MENA app.

You can also redeem points on many of our participating online websites.  You will need to have an eCommerce account linked to Aura on participating brand sites to redeem points.

Can I pay for products and rewards with points?

Yes, you can use your points to pay either fully or partially for products purchased instore and online.  When you make a partial payment with points, you will receive new points only for the amount paid by cash or card.

You can also redeem your points against rewards which can be found in the “Rewards” section of the app and the website.  Enjoy a range of exclusive rewards and experiences designed especially for you.  Details of the points required are included in the Rewards description on the Aura MENA app and www.aura-mena.com

What are my points worth?

50 Aura Points are worth QAR 1.

500 Aura Points are worth KWD 1.

500 Aura Points are worth BHD 1.

50 Aura points are worth AED 1.

50 Aura points are worth SAR 1.

Where can I find my points balance?

The number of points you earn on your purchase will be shown on your receipt each time you spend in a participating brand.  You can also find your points balance on the Aura MENA app and at www.aura-mena.com

• For purchases in participating retail stores and restaurants, points will be available for you to spend on the day after purchase.

• For online purchases your points will be available to spend the day after delivery

When you have redeemed points, your points balance will be updated immediately.

Can I purchase additional points?

You cannot purchase additional points; however, with so many brands to choose from, your points balance can quickly build up.

What if I would like to exchange or refund my purchases?

Your refund and exchange rights are as per the Alshaya refund and exchange policies and not affected by Aura.  Visit our Returns & Refunds page.

When refunding your purchase, the points accrued on the refunded purchase will be deducted from your account.

If you have used any Aura offers on the items being exchanged or refunded as part of the original purchase, these will not apply to the new transaction(s).

If you have paid for your purchase fully with Aura points, you will receive the refund in points. If you have paid for your purchase partially using Aura points, you will receive the refund in the amount of points redeemed first and the remaining amount via cash or card based on the original mode of payment.

If the Aura points used for the purchase have expired at the time of exchange/refund, they cannot be reinstated. Any additional amount for the product needs to be paid with additional Aura points, cash, or card.

For more details, please refer  Aura Terms and Conditions

What are the membership tiers?

There are three membership tiers in the Aura programme, Hello, Star and VIP.  Membership is based on points earned and the more you spend, the more benefits you can unlock.  With so many brands in the Aura programme you can enjoy an unmatched range of opportunities to earn points.

• Hello – this entry point membership is for holders of 1 to 5,999 tier points

• Star: for holders of 6,000 to 23,999 tier points; our Star members earn purchase points faster: 1.5 x that of Hello

• VIP tier membership starts with 24,000 or more tier points.  You can access more VIP membership benefits and earn purchase points even faster: 2 x that of Hello

Tier points are calculated based on eligible spend only in participating Alshaya stores.

• For every QAR 1 spent, 1 point is earned towards your tier balance.

• For every KWD 1 spent, 10 points are earned towards your tier balance

• For every AED 1 spent, 1 point is earned towards your tier balance

• For every SAR 1 spent, 1 point is earned towards your tier balance

• For every BHD 1 spent, 10 point is earned towards your tier balance

How are points calculated towards my Aura tier?

Your membership tier is calculated on the number of tier points you earn in a 12-month period.

At any time, if you earn enough points to move to the next tier you will be upgraded automatically, and you will stay in this new tier for the following 12 months.

At the start of the next 12-month period, your membership tier is determined by your previous 12 months spend.

Only base points count towards Tier calculation, these are points earned through purchases with our participating brands.

Bonus points earned from special events, activities or promotions do not count towards your membership tier.

You can check the number of tier points you have earned under “My account” on the Aura MENA app or on www.aura-mena.com

I was a high spending Privileges Club member.  Will I be automatically enrolled in   higher tier (Star/VIP) in Aura?

As of now, all Privileges Club members will be joining Aura as Hello members (Base Tier) and eventually, based on the spend, tiers will be upgraded.  You will receive a notification upon tier upgrade.

What is Aura Friends & Family?

With Aura Friends & Family you can bring together a group of people to unlock and enjoy Aura benefits together.

The head of a group must be aged 18 years or over and can invite up to seven further members to join at any one time. Friends & Family members can be aged 13 and above but must be able to provide individual identification details (mobile phone number and email id).  

Within Friends & Family groups, all points will be pooled and can be accessed by all members.  Members wishing to leave the Friends and Family group may do so, but all points accumulated as part of the group will remain within the group. 

For more information on Friends & Family please see the T&Cs in the app or portal.

How can I enter competitions and prize draws?

Competitions and prize draws will be featured on the Aura MENA app and on www.aura-mena.com from time to time. Terms and Conditions for entry will be made available on the app or website.

How do I choose my preferred language on the app or website?

The Aura MENA app is available in both Arabic and English.  When signing up or logging in, you can choose your preferred language by clicking on the  icon at the top right of the Home screen.

If you are already logged in, to change the language setting, please visit ‘My account’ in the ‘More” section, and then select the  icon at the top right.

On aura-mena.com, the language option is available as a dropdown on the navigation bar.

How do I view and update my communication preferences, choosing how Aura communicates with me?

In the app, just visit ‘My account’ in the ‘More” section and select the  icon at the top right.  Choose how you would like us to communicate with you by selecting the options - notifications, email and SMS.  Clicking Done will save your choices.

On aura-mena.com, select your preferences by clicking on your profile image on the navigation bar, click on ‘My account’ below your membership number and select ‘Communication Preferences’.  Click on ‘Modify’ and, after making any changes, click ‘Update’ to save.

* Note: Service messages will be sent through any or all available channels to ensure you are kept up to date.

How do I update my Aura profile?

Your Aura profile is updated based on information you have provided during sign-up.  You can view or change your profile anytime on the app in My account, in the ‘More’ section.

On aura-mena.com, to view or change your profile information, click on your profile image on the navigation bar, click on ‘My account’ below your membership number and select ‘Personal details’ or ‘Contact & Country details’. To edit any details, just click the ‘Modify’ button and, after making any changes, click on ‘Update’ to save.

How can I use my points to buy a reward?

Visit the ‘Rewards’ section of app or website.  You will need enough points in your Aura account to buy the reward.  Simply select the reward, add it to your basket and click ‘Order’.  Until ‘Order’ is clicked, the reward remains in the basket.  You will see a confirmation notification to confirm your purchase.

Once purchased, your reward is displayed under ‘Offers’ and can be filtered by ‘Rewards’ and is identified by this icon .  To experience your reward, simply present the reward coupon, with the QR code, at the relevant store.

My card is inactive on the app – it shows an exclamation mark (!) next to the card icon. How do I activate my digital card?

Your loyalty card may be inactive due to the pending verification of your mobile number.

To activate your card, log in and then click on the card icon on the top right of the home screen or the ‘More’ section; once in the card screen, click ‘Activate’.  You will be directed to the mobile number verification process which, once completed, your card will be activated.

If your digital card shows a Closed status, please contact our Customer Service team.

I have signed up using my Facebook account. Is all my social media account information collected by Aura?

When you sign up on Aura using Facebook or Google, we will only collect your first name, last name and email address.  To find out more about the use of personal data, please refer to our  Aura Privacy Policy or visit the Privacy Policy section of the app by clicking ‘More’, then ‘My Account’ and the   icon. 

How do I logout from the AURA MENA app?

For convenience and speed, our app is designed to keep you logged in.  If you want to log out, visit ‘My account’ in the ‘More’ section and scroll down for the logout option.

On aura-mena.com, you will be logged out after 30 minutes.

What do I do if I’m locked out of my account?

To reset your password in the Aura MENA app, click Forgot password; you will receive an OTP (One Time Password) via SMS and WhatsApp to verify this change; enter this in the required field and follow the steps to reset your password.

Enabling biometric login on the app will prevent this from happening.

What do I do if I’ve lost / damaged my card?

Lost Card

Please contact Customer Services as soon as possible to deactivate your card. Alternatively, you can visit any of our stores where our staff will assist you in deactivating your current card and reactivating your membership on the Aura MENA app, which offers the best Aura experience. Or download Aura-MENA app to access existing account.

Damaged Card

If you are a full enrolled customer, continue using Aura through Aura MENA app by using the same credentials as in Aura website.

If you are a quick enrolled customer, download Aura MENA app and complete the registration by clicking, ‘I have joined online or instore’ button, under Join Us section and continue using Aura.

We are committed to the highest level of privacy protection for all our members.  For details, please refer to our Aura Privacy Policy or on the Aura MENA app (visit My account and click the settings icon ) or on aura-mena.com by clicking your profile icon on the top navigation bar and visiting My account.

If you have any queries, please email us at [email protected].

The Aura MENA app and website will help you access an unmatched range of brands and unlock some great rewards and member benefits.

If you have a query or concern, please contact our Customer Service team:

• Email us on [email protected].

• Call us on:

• Qatar : 8000-707
• Kuwait : 182-12-12
• UAE : 800-74292
• KSA : 800-4414440
• Bahrain : 8000-1320

We’re here to help from 9am to 10pm Saturday-Thursday, 1pm to 10 pm Friday, AST